5 techniques to increase sales to make your clinic business more popular than before!

We cannot deny that sales indicate how successful our business is. The higher the sales, the higher the income of our business will be as well. In addition to using the clinic program, shooting Ads on Facebook, doing SEO, and doing online marketing. Or will it be hiring influencers through various channels? Which method? That will help increase sales for the clinic business. There is as much competition as any other business. This article will introduce 5 techniques that will help your clinic business increase sales more than before.

Great strategies to increase sales for clinic businesses Generate profits beyond the target

The clinic business is highly competitive, like any other business. Increasing sales is, therefore, a challenge. Because people’s current lifestyles place more emphasis on taking care of themselves. Therefore, The clinic business is an alternative for ordinary people who want to receive direct and fast treatment. There is no need to wait in long queues compared to hospitals. This causes clinics to find strategies that will help increase sales effectively. To create opportunities for growth and stay ahead of competitors techniques for increasing sales for the clinic business include:

1. Create a brand identity for the clinic that is trustworthy, clear, and has a memorable story.

Creating a brand identity, It is that we create a good perspective for customers, Deliver feelings. A different identity in the minds of customers, it’s what customers will say about the brand. This will help increase sales for our clinic business. Just make the clinic’s brand image good. reliable. The most important thing is to find a point. That indicates that our clinic is different from other clinics. Which has the following steps

Studying the audience, competitors, and strengths of the clinic brand

The first step in creating a brand identity for the clinic is to study the market. To do this, we need to understand the following elements:

• Customer  (Audience): It is normal for each person to have different needs. That makes it impossible for us to offer products and services that everyone will like. Therefore, we should know our customers well. Learn what people want and give the best to them. This is very important to brand our clinic. And is reliable
• Know our strengths and know your competitors (Value Proposition & Competition). Normally, each person has different needs. That makes it impossible for us to offer products and services that everyone will like. Therefore, we should know our customers well. Learn what people want and give the best to them. This is very important to brand our clinic. And is a reliable
• brand personality  (Personality). We can create a brand image or personality by using patterns, colors, and images to express our identity. And those images will be related to the tone. or the emotions of the brand that will be conveyed to our customers as well

Memorable clinic brand character easy to think of

Our clinic’s brand stands out from that of others. Increasing sales is not difficult by making our brand come to life and identity by Creating the clinic’s brand character, such as creating logos and templates. These two things help present the identity of the brand. And helps increase the brand’s attractiveness to customers.

Communication to be used with audiences through advertisements and social media.

Good customer communication is also a key factor that will help increase sales. The most successful communication today is Creating quality content in every aspect, both advertising through various media and social media. Every piece of content that we publish will reflect the clinic’s brand for customers to recognize.

There are specialist doctors. To increase trustworthiness from customers

The fact that our brand clinic has specialist doctors for treatment will help increase the trustworthiness of customers who use the service. Using this point to promote our clinic will help customers be more confident in using services at the clinic. And in the future, it will affect the return to use the service again.

Reviews from real product buyers or service users

Having customers come and give reviews after actually using the product or service is an option that will help increase sales. Nowadays, when selecting products or services, Most customers look for reviews about products or services first. This is the point that we should use to create a good image for our brand. The more our clinic has good reviews, the more customers trust our clinic even more.

Use Storytelling as a tool.

Being able to tell the brand’s story while increasing sales is undoubtedly considered a profit for our business by using Storytelling to help tell stories and make customers understand the brand’s selling points simultaneously. When the stories we tell Customers listening and listening to it will help them remember our brand. And increasing sales is not difficult at all.

Know what to avoid

Even if you follow all the steps of creating a brand identity, we also have things that we should avoid. Don’t imitate your competitors even though they have the same products or services as our clinic. It should be an example that makes us want to follow. But that will allow our brand to repeat itself and be like following in the shadow of our competitors. But we can take the success of our competitors and analyze them to create new ideas. That will make our clinic brand stand out and be successful.

2. Build relationships with customers. Capture your heart.

Building good customer relationships is considered one of the marketing strategies that can help increase sales for our clinic brand in the long term. By focusing on creating an impression on customers in terms of products and services, including after-sales service, what should be done to make our relationship with customers go smoothly?

Meet customer expectations

Building good relationships with customers in the long term is necessary to maintain sales. We must focus on what customers are looking for and find ways to develop products or services to satisfy them, such as the ability for admins to respond quickly to customer chats. This helps create a good impression on customers, which will help meet their expectations. This helps maintain a good relationship between the clinic’s brand and its customers.

Develop employees’ skills.

Building good relationships with customers in the long term is necessary to maintain sales. We must focus on what customers are looking for and find ways to develop products or services to satisfy them, such as the ability for admins to respond quickly to customer chats. This helps create a good impression on customers, which will help meet their expectations. This helps maintain a good relationship between the clinic’s brand and its customers.

Implement a CRM system.

When our clinic business has more customers, manual customer management may not be the answer, and it may be impossible to take care of customers thoroughly. This makes it more difficult to increase sales, so we should use a CRM  or Customer Relationship Management system to help us manage customer data more efficiently, such as using old customer data for analysis. To find out what products and services customers want. This allows us to increase the opportunity to win more customers’ hearts.

Take good care of regular customers.

Regular customers are very important customers to our business. Because they have a good relationship with our clinic brand. And has helped maintain our sales for a long time. Therefore, we should take good care of this group of customers, such as issuing promotions that attract old customers to return to use our services. Or giving various gifts when customers spend. This will help them decide to purchase products and services from us in the future. Without any investment in marketing

Pay attention to customer opinions.

If we want to build good relationships with customers to maintain sales. We should not overlook customer opinions, whether they are positive or negative comments. If it is a bad opinion, we must improve on the points customers have told us about. As for the positive feedback, we are maintaining that standard and making it even better. So that the next service will be the best experience for customers; this will give the brand a good relationship with customers.

3. Segment customers using RFM techniques.

A customer’s purchase history of products and services can help increase sales. If we know how to use the RFM Model to our benefit, we will record customers’ purchasing behavior and divide them into groups. To find out which customer groups we should pay the most attention to. To achieve maximum benefit in marketing, The information that we will collect from customers includes:

Segmenting our customers using RFM techniques will help us increase clinic sales and make the most worthwhile use of resources, money, time, and manpower. The advantages of the RFM technique can be summarized as follows.

• It helps us to know which customer groups are important to our business.
• This makes it possible to predict customer needs from the data we have.
• This makes it possible to send promotions to the target group even more.

RFM techniques let us know which customer groups to pay special attention to. And which customers can we let go? In addition, it helps make marketing more worthwhile because we can send promotions that appeal to specific customer groups better.

4. Increase sales by creating promotions.

Increasing sales through promotions may be the easiest method, and many consider it the most effective. In terms of sales volume, maybe yes. But in terms of income, it may be in the opposite direction. The more the price is reduced, the less profit we will receive. That may cause our clinic’s brand to look inferior. But it doesn’t mean that there aren’t strategies that can help increase sales without lowering prices at all, including:

Set prices with psychology. The principle of setting a price that attracts customers is not necessarily just lowering the price. Psychological theory states that most people’s brains read from left to right. So we can use this point to set the price. For example, Normally priced products are 50 baht. People looking at the price tag will read from left to right. It makes you think that this product has a price of 5 digits or more, but if we change the price to 49 baht, it will help make the reader feel that the product’s price is more than 4 digits anyway. This will help customers make purchasing decisions more easily.

Selling products with conditions  The principle of this method is Offering attractive discounts. It also entices customers to spend more to get better deals. For example, when purchasing 700 baht, this promotion receives a 25% discount. This promotion will help attract more customers to spend 700 baht to receive the 25% discount.

Up-Selling  Up-Selling is a complex way to increase sales. Because it emphasizes selling products or services with a higher price than others in the same group, that product must be more special than the product the customer is currently deciding on. Therefore, at this point, it will be the seller’s responsibility. That must make the customer feel they will receive a more premium product or service by increasing their money.

Buy 1 get 1 free is a promotion that plays on the minds of buyers. In addition to helping increase sales, It is also a way to release products that are still in stock. The free products may not be the products being sold. It may be a trial product from another company. So that customers can get to know about other products as well.

Press like and share via social media. This promotion plays with buyers’ minds. In addition to helping increase sales, it is also a way to release products still in stock. The free products may not be the products being sold. They may be trial products from another company so that customers can also get to know other products.

5. Consistently recall customers to come back and buy again.

Being able to sell products or services is a good thing. But maintaining sales is difficult. If we can make customers come back to buy products and services. It will help our clinic brand to continue to exist and grow. And this group of customers will become loyal customers to our brand. In addition, it will help increase credibility. A good image for the brand as well. We will share how customers can return to buy products or use services again.

Create a good brand image. We have to make the brand image look good. This includes both products and services, including various services before and after purchasing the product. In addition, it also includes online content and advertising. This point will help create a good memory for old customers to return and buy products with us again. It also helps attract new customers. When the brand image is good, increasing sales is not difficult.

Create outstanding products and services. Outstanding products and services will help attract old customers to return and buy again. The customer’s image will become clearer if our products stand out more than competing products. This point is also an advantage that will help new customers get to know our products even more.

After-sales service: If our products and services are good, how good are they? But if our after-sales service is poor, customers may decide not to use the service again. Therefore, after-sales service is very important. For our clinic brand, we want to give customers confidence in our products and services. After that, customers will return to use our brand regularly.

Today’s clinic business is highly competitive. If we can make our clinic brand maintain sales throughout or increase sales continuously, it will make our clinic brand grow. You can stay ahead of competitors if you use the Paperless Medical Records clinic program in conjunction with the techniques in this article. It will increase the sales of the clinic brand, exceeding the target.